CBS’s summer sensation Big Brother is back—and this time, it’s checking guests into its most mysterious season yet. Big Brother 27, premiering Thursday, July 10, 2025, promises a revamped format, jaw-dropping surprises, and a fresh cast of 16 houseguests ready to play for the ultimate prize of $750,000.
Under the season’s intriguing theme, “Hotel Mystère,” the house has been reimagined as a glitzy, secret-laden resort where not everything is what it seems. The mystery begins on night one with the arrival of an unexpected 17th “mystery houseguest”, whose identity remains under wraps until the premiere.
A Cast As Diverse As America Itself
The BB27 cast features contestants from all walks of life—from artists and attorneys to AI consultants and bull riders. Ranging in age from 22 to 50, this eclectic group is poised to deliver fierce competition, wild strategy, and unforgettable drama.
Here’s a glimpse at the new houseguests:
- Adrian Rocha (23) – Carpenter from Texas
- Amy Bingham (43) – Insurance agent from California
- Ashley Hollis (25) – Attorney based in Chicago and NYC
- Ava Pearl (24) – Aura painter from New York
- Cliffton “Will” Williams (50) – Podcaster from South Carolina
- Zae Frederich (23) – Salesperson with a Kentucky-Utah twist
- Jimmy Heagerty (25) – AI consultant out of Florida and D.C.
- Katherine Woodman (23) – Fine-dining server from Georgia
- Keanu Soto (33) – Dungeon master from Miami and Texas
- Kelley Jorgensen (29) – Web designer from South Dakota
- Lauren Domingue (22) – Bridal consultant from Louisiana
- Mickey Lee (35) – Event curator from Florida and Georgia
- Morgan Pope (33) – Gamer from California
- Rylie Jeffries (27) – Pro bull rider from Oklahoma
- Vince Panaro (34) – Unemployed from California
- Zach Cornell (27) – Marketing manager from Georgia
The producers promise the inclusion of “unexpected personas, untold secrets, and explosive dynamics” throughout the season. Each houseguest brings a unique blend of energy, ambition, and backstory to the game—ensuring no dull moment inside the BB hotel.
What’s New in BB27?
Season 27 is not just a rehash of past seasons—it’s a reinvention. According to CBS insiders, viewers can expect:
✅ A three-nominee eviction structure, pushing more players into danger early
✅ A new AI-themed competition arena called the BB Blockbuster, replacing the traditional Power of Veto with tech-driven challenges
✅ Surprise visits from a “masked visitor” whose role remains cryptic
✅ A game-changing secret accomplice with unknown influence
✅ Hidden rooms within the hotel house—unlockable through strategic play or secret missions
Fans of classic Big Brother will still enjoy staples like alliances, blindsides, and live eviction nights. However, executive producers say these new twists will “modernize the format” while still honoring the spirit of the game.
Extended Episodes, New Schedule
CBS has extended most episodes this year to offer viewers a deeper, more immersive experience.
🗓️ BB27 Schedule:
- Premiere: Thursday, July 10 at 8 p.m. ET (90 minutes)
- Second Episode: Sunday, July 13 at 8 p.m. (90 minutes)
- Regular Weekly Airings:
- Wednesdays (8/7c) – 90 minutes
- Thursdays (8/7c) – 60-minute live eviction episodes
- New Companion Show: Big Brother: Unlocked airs every other Friday, beginning July 25
Live feeds will continue on Paramount+, giving fans 24/7 access to the house’s unfiltered action.
Fans Anticipate a Season of Mayhem
Social media has already erupted with speculation about the identity of the 17th houseguest and what the “Hotel Mystère” twist truly means. Many longtime fans compare this new format to international versions like Big Brother UK and Canada, known for faster gameplay and bolder production.
Entertainment Weekly reports that this mystery guest could be a former houseguest, a celebrity, or even an AI-generated contestant, though CBS has neither confirmed nor denied these rumors.
A Summer to Remember?
After 26 seasons of betrayals, showmances, and iconic Diary Room confessions, Big Brother 27 aims to be a landmark chapter in the franchise. With its fresh cast, secretive theme, and tech-savvy twists, it promises a summer filled with unexpected alliances and high-stakes gameplay.
As the countdown to check-in begins, fans can only guess: Who will outwit, outplay, and outlast the rest inside Hotel Mystère?
Where to Watch:
📺 CBS – Premieres July 10
📱 Paramount+ – For 24/7 live feeds
📻 Big Brother: Unlocked – Fridays at 8/7c
Stay tuned for more exclusive updates, weekly eviction recaps, and cast interviews throughout the summer.
